An article published by the World Economic Forum provides seven guidelines to improve communications on the topic of sustainability. https://www.weforum.org/agenda/2022/07/how-to-communicate-sustainability/
SDG 13: CLIMATE ACTION: The 7 ways to successfully communicate sustainability, Jul 1, 2022
- Be transparent
- Be engaging
- Make it simple
- Base communications on facts and data.
- See the positive
- Make it different
But their last guideline is the most surprising...
- Don't use the word 'sustainable'.
It's a great read that tackles the big questions around communication and why it's so hard. There's also a link to a video by Clarke Murphy, CEO of Russell Reynolds Associates, talk about how leaders can bridge the Say/Do gap that looms over the entire topic.