Armstrong In The Media

Communicating About...You Know...That Topic

Posted by Armstrong Fluid Technology on Jul 18, 2022 3:17:06 AM


An article published by the World Economic Forum provides seven guidelines to improve communications on the topic of sustainability.

SDG 13: CLIMATE ACTION: The 7 ways to successfully communicate sustainability, Jul 1, 2022

  1. Be transparent
  2. Be engaging
  3. Make it simple
  4. Base communications on facts and data.
  5. See the positive 
  6. Make it different   


But their last guideline is the most surprising...

  1. Don't use the word 'sustainable'.


It's a great read that tackles the big questions around communication and why it's so hard.  There's also a link to a video by Clarke Murphy, CEO of Russell Reynolds Associates, talk about how leaders can bridge the Say/Do gap that looms over the entire topic.


Topics: Sustainability, In The Media, Climate Action

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